Our Story

Bluety was started out of frustration with beauty feeling like a performance. Perfectly scripted videos. Paid reviews pretending to be personal. Products that looked pretty but didn’t live up to the hype. She wanted something different, something real. So she made it.

Bluety is for the ones who want more: more honesty, more intention, more connection. It’s for the girls who share glosses in the back of Ubers, FaceTime their best friend before a date, and talk about dreams louder than doubts. The ones who know beauty isn’t just how you look, it’s how you show up.

Every product is cruelty-free, created with high-quality ingredients, and crafted in Korea using some of the best beauty tech in the world. And every order gives back through The Pomi Project, Bluety’s promise to support animals in need, named after the pup who showed her what true love and softness look like.

Bluety was made to feel like something more than a product in your hands. It’s meant to be a reminder that you are the moment. You are the standard. And you never needed permission to take up space.

Thanks for being here. Bluety’s just getting started.